Pathways Counseling Identity
logo
web banner
business card
Identity Project from the ground up: Client was branching out into his own private counseling practice and he wanted an identity that was masculine and outdoorsy, but inviting. A tree-lined path was a required element, as one of his unique counseling methods involves “Walk and Talk” therapy around Lady Bird Lake in Austin. I created a vintage-inspired logo, with a black and white option and a reverse cutout option that can be white, or colored over with any of the client’s 4 branded colors. I also created an illustration, web banner, business card and a website banner ad, building on the logo identity.
Recently Designed
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